Blake Shelton posted a Halloween-inspired clip on Instagram on Oct. 24 that shows an artist carving his likeness onto a pumpkin.
The 28-second video—which has been sped up—features some product placement by Smithworks Vodka, which Blake co-owns.
Blake posted the video with the caption: “It’s a pumpkin. It’s me. It’s me on a pumpkin. Pretty damn cool!!! @smithworksvodka.”
Check out the “damn cool” video below.
photo by Jim Casey