Tim McGraw opened a new club in Nashville on Jan. 18. Unlike his peers on Lower Broadway, Tim’s club is for pumping iron, not pounding booze.

Tim partnered with Snap Fitness to help design and launch a new line of boutique gyms called Trumav Fitness. The flagship club opened in Nashville on Jan. 18 at 601 9th Ave South with a ribbon-cutting ceremony, tour of the club and meet-and-greet with some of the trainers.

“Physical fitness is something I value—it can help you lead your best life,” said Tim. “Working out becomes a habit when it’s an easy part of your every day. That’s why I’ve partnered with Snap Fitness to create Trumav. We want to help you find what works for your fitness goals and give you a community that can inspire you to achieve them.”

Trumav Fitness provides instructional exercise classes, and members can work out on their own, with a trainer or in a group class setting. Each club will include custom equipment and programs based on Tim’s personal workout routines, as well as the expertise of Snap Fitness professionals.

Check out some of the photos from the grand opening, courtesy of photographer Tammie Arroyo, AFF-USA.com.