Many of us know that Brad Paisley is a one very creative guy—designing album covers, directing videos, writing songs—so why wouldn’t Nationwide insurance company want to enlist his help in writing a song for their newest commericals.
That’s exactly what they did. Nationwide‘s latest advertising campaign, Songs for All Your Sides, has Brad delivering their catchy jingle—go ahead, sing it with me—”Nationwide is on your side” and expanding on it for a new :30 second commercial.
“As a songwriter, the whole premise of there being more to the Nationwide jingle beyond those seven catchy notes is exciting,” Brad said in a statement. “It intrigued me right away.”
The new campaign begins Friday night (Aug. 5) during the broadcast of the Olympics opening ceremonies.
Check out Brad’s Nationwide commercial below and then try not to sing it the rest of the day.